Netnography: The Essential Guide To Qualitative Social Media Research
- London: Sage Publication, 2020.
- 460p.
Introducing: netnography, qualitative social media research methods, and this book -- History of social media -- Media: communicating and connecting in the 21st century -- Socialities: all the ways we connect -- Praxis: introducing practices and data operations -- Ethics: procedures and flowcharts, updates and rules -- Data: the methodology of netnographic data collection -- Investigating: five steps to social media data collection -- Interacting: turning connection and communication into research data -- Immersing: journaling and organizing a reflective curation -- Integrating: combining telescopic and microscopic understandings -- Analyzing: elemental data transformation operations -- Interpreting: how to discover and make meaning from netnographic data -- Communicating: presenting and publishing your netnography -- Future of netnography.