TY  - BOOK
AU  - Frank,Thomas
TI  - The conquest of cool: business culture, counterculture, and the rise of hip consumerism
SN  - 0226259919 
U1  - 381.309730904 
PY  - 1997///
CY  - Chicago
PB  - University of Chicago Press
KW  - Marketing
KW  - United States
KW  - History
KW  - Advertising and youth
KW  - Consumer behavior
N1  - 1. A Cultural Perpetual Motion Machine: Management Theory and Consumer Revolution in the 1960s
2. Buttoned Down: High Modernism on Madison Avenue
3. Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society
4. Three Rebels: Advertising Narratives of the Sixties
5. "How Do We Break These Conformists of Their Conformity?": Creativity Conquers All
6. Think Young: Youth Culture and Creativity
7. The Varieties of Hip: Advertisements of the 1960s
8. Carnival and Cola: Hip versus Square in the Cola Wars
9. Fashion and Flexibility
10. Hip and Obsolescence
11. Hip as Official Capitalist Style
ER  -