TY  - BOOK
AU  - Gay,Claudine
AU  - Szostak,Bérangère L.
TI  - Innovation and creativity in SMEs: Challenges, Evolutions and Prospects 
T2  - Smart innovation set
SN  - 9781119513742
PY  - 2019///
CY  - London, Hoboken
PB  - ISTE, Ltd., John Wiley & Sons, Incorporated
KW  - Small business
KW  - BUSINESS & ECONOMICS / Management Science
KW  - bisacsh
KW  - fast
N1  - Description based upon print version of record
N2  - In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account
UR  - https://doi.org/10.1002/9781119513742
ER  -