Lewis, Laurie K.,

Organizational change : creating change through strategic communication / Laurie Lewis. - Second edition. Hoboken, NJ : John Wiley & Sons Ltd, 2019. ©2019 - 1 online resource - Foundations of communication theory . - Foundations of communication theory. .

Defining organizational change -- Processes of communication during change -- A stakeholder communication model of change -- Outcomes of change processes -- Communication approaches and strategies -- Power and resistance -- Antecedents to strategies, assessments, and interactions -- Stakeholder interactions: storying and framing -- Applying the model in practice.

A comprehensive guide to essential theories and practices of change creation and implementation Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches to alterations and modifications of organizational structures. Emphasizing the importance of formal and informal communication in implementation of change, this text investigates methods of information dissemination and examines various channels for communicating change. Coverage of stakeholder relationships, concepts of uncertainty and resistance, assessing change outcomes, and more provides readers with a solid foundational knowledge of change dynamics in organizations. Extensively revised and updated, this second edition provides new case studies on topics such as design of input solicitation, and current research in areas including the persuasive effects of sidedness or inoculation, and socially supportive communication. Improved pedagogical tools, streamlined organization of topics, and additional charts, graphs, and images reinforce efficient presentation of material and increase reader retention and comprehension. Examines empirical, theoretical, and conceptual approaches to strategic communication during organization change Explores key elements of change, appropriate communication strategies, and outcome evaluation methods Presents adaptive and programmatic strategic implementation models Provides studies of real-world companies and actual research on organizational change Debunks popular myths and clarifies misunderstandings of research and theory on implementation of change Demonstrates how Individuals, groups, and entire organizations can create change and influence implementation. Organizational Change provides a thorough survey of the communication and implementation strategies, methods, and conceptual foundations of change in public and private sector organizations, suitable for undergraduate and graduate study and practitioners with interest in complex change implementation.

9781119431299 1119431298 9781119431312 111943131X 9781119431503 1119431506

9781119431312 Wiley

GBB903248 bnb

019195306 Uk


Organizational change.
Communication in organizations.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Communication in organizations.
Organizational change.