The conquest of cool: business culture, counterculture, and the rise of hip consumerism/
Thomas Frank.
- Chicago: University of Chicago Press, c1997.
- 287 p. : ill. ; 24 cm.
1. A Cultural Perpetual Motion Machine: Management Theory and Consumer Revolution in the 1960s 2. Buttoned Down: High Modernism on Madison Avenue 3. Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society 4. Three Rebels: Advertising Narratives of the Sixties 5. "How Do We Break These Conformists of Their Conformity?": Creativity Conquers All 6. Think Young: Youth Culture and Creativity 7. The Varieties of Hip: Advertisements of the 1960s 8. Carnival and Cola: Hip versus Square in the Cola Wars 9. Fashion and Flexibility 10. Hip and Obsolescence 11. Hip as Official Capitalist Style
0226259919
Marketing--History--United States Advertising and youth--History--United States Consumer behavior--History--United States