Chorianopoulos, Antonios.
Effective CRM using predictive analytics /
Antonios Chorianopoulos.
- Chichester, West Sussex, UK : John Wiley & Sons Inc., 2015.
- 1 online resource.
9781119011569 (Adobe PDF) 1119011566 (Adobe PDF) 9781119011576 (ePub) 1119011574 (ePub) 9781119011583 1119011582 1119011558 (cloth) 9781119011552 (cloth)
Customer relations--Management--Data processing.
Data mining.
Customer relations--Management--Data processing.
Data mining.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior