TY  - BOOK
AU  - Srivastava, Rajendra K., ed.
AU  - Thomas, Gregory Metz, ed.
TI  - The future of branding
SN  - 9789351503163
PY  - 2015///
CY  - New Delhi
PB  - SAGE
KW  - Business and Management
KW  - Strategic planning
KW  - Brand name products
UR  - https://evidya.sagepub.in/library/the-future-of-branding?bookId=2721&siteName=evidya
ER  -