The future of branding/ 
edited by Rajendra K. Srivastava and Gregory Metz Thomas 
 - New Delhi:  SAGE,  2015. 
 - 468 p. 
<br/><br/><label>ISBN: </label>9789351503163 9789351503194 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management<br/>Strategic planning<br/>Brand name products