TY  - BOOK
AU  - Venugopal, Pingali
AU  - Kaundinya, Ram
TI  - Agri-input marketing in India
SN  - 9789351500964
PY  - 2014///
CY  - Los Angeles
PB  - SAGE
KW  - Business and Management
KW  - Agricultural industries--Marketing
N1  - Introduction : agri-input market at crossroads --
Agricultural situation in India and agri-inputs --
Land : the fixed factor of production --
Government policies : creating an environment for input usage --
Improve agronomic potential --
Infrastructure development : removing constraints --
Agricultural extension programs in India --
Adoption: the beginning of the agri-input sector --
Agri-input market : current competitive situation --
Buying behavior for inputs --
Impact of agri-input usage in india --
Sustainable agriculture : new objective --
Strategies for agri-input marketing (basis for positioning strategy) --
Technical knowledge-based marketing (basis for product and pricing strategy) --
Building trust through knowledge transfer (basis for promotion strategy) --
Integrated agri-input supply model (basis for place strategy) --
Future directions (implementation aspects)
UR  - https://evidya.sagepub.in/library/agri-input-marketing-in-india?bookId=2837&siteName=evidya
ER  -