TY  - BOOK
AU  - Baisya, Rajat K.
AU  - Das, G. Ganesh
TI  - Aesthetics in marketing
SN  - 9780761935957
PY  - 2008///
CY  - London
PB  - SAGE
KW  - Aesthetics
KW  - Market segmentation
KW  - New products
KW  - Consumers' preferences
KW  - Marketing--Philosophy
KW  - Marketing--Social aspects
KW  - New products--Marketing
N1  - Foreword / M.B. Shin --
1. Introduction to Aesthetics --
2. Aesthetics, Its Qualities and Attributes --
3. Aesthetics and Design, and Its Role in Products --
4. Aesthetics, Design and Consumer Behaviour --
5. Aesthetic Influence on Consumer Behaviour and Durables --
6. Demographic Variables and Branding in Consumer Durables --
7. Total Aesthetic Experience --
A Discussion --
8. The Aesthetic Framework --
A Synthesis of Concepts --
9. Companies' Approach to Design and Aesthetics --
10. Role of Aesthetics in Marketing
UR  - https://evidya.sagepub.in/library/aesthetics-in-marketing?bookId=3086&siteName=evidya
ER  -