Customer-driven services management/
S. Balachandran
- New Delhi: SAGE, 2004.
- xiii, 304 p.
Services today -- The distinguishing characteristics -- Developing the service product -- Knowing the customer -- Marketing of services -- Attaining high quality -- Realising people potential -- Strategies for growth -- Managing information -- Some select service industries -- General insurance -- Life insurance -- Public services -- Hospitals -- Tourism -- Logistics.
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Business and Management Customer services--Management