TY  - BOOK
AU  - Mathur, Nita 
AU  - Nita Mathur ed.
TI  - Consumer culture, modernity and identity
SN  - 9788132118244
PY  - 2014///
PB  - SAGE
KW  - Social Science
N1  - Cover; Contents; Acknowledgements; Introduction; PART I --
Lifestyle Choices and Construction of Modern Identities; 1 --
The Rich and the Super-rich: Mobility, Consumption and Luxury Lifestyle; 2 --
Shop Talk: Shopping Malls and Their Publics; 3 --
Consumer Agency of Urban Women in India; 4 --
Modernity, Consumer Culture and Construction of Urban Youth Identity in India: A Disembedding Perspective; 5 --
Imagining Identity in the Age of Internet and Communication Technologies; PART II --
Global Markets, Local Needs: Fashion and Advertising. 6 --
Structural Changes Rather than the Influence of Media: People's Encounte rwith Economic Liberalization in India7 --
Fashion, Advertising and Identity in the Consumer Society; 8 --
Cultural Politics of Branding: Promoting 'KamaSutra' in India; 9 --
Shopping for Fashions in Post-socialist Russia; 10 --
Sales Tours or How Czech Seniors Learned to Love Capitalism; PART III --
Subaltern Concerns and Moral Subjectivities; 11 --
Politics of Consumption, Politicsof Justice: The Political Investment of the Consumer; 12 --
Ethical Consumption in the Global Age: Coffee's Promise of a Better World. 13 --
Consumer Culture and Turkish Poor Youth's Identity: Issues of Vulnerability and ExclusionAbout the Editor and Contributors; Index
UR  - https://evidya.sagepub.in/library/consumer-culture,-modernity-and-identity?bookId=2603&siteName=evidya
ER  -