Strategic Communication in the HIV/AIDS Epidemic/
Neill McKee
- New Delhi: Sage, 2004.
Cover; Contents; Acknowledgments; The Challenge of Combating HIV/AIDS; Strategic Communication in the Fight Against HIV/AIDS; Communication for Social and Behavioral Change; Reaching eaching Special Audiences; Communication for Health and Social Services; Selected Strategic Approaches; Present resent and Future Challenges for Communicators; Appendix: Resources to Keep Communication Specialists Updated; Bibliography; Index; About the Authors.