TY  - BOOK
AU  - Rao, Ajit 
TI  - The Tao of Loyalty: Winning with Employees
SN  - 9789352800681
PY  - 2006///
CY  - New Delhi
PB  - Sage
KW  - Business and Management
N1  - Cover; Contents; Foreword; Preface; The 5th P of Marketing; Emotional Loyalty; Loyalty Segmentation; Eleven Factors that Matter; The Managerial Grid: Task and People; The Task Factors; The People Factors; Communication; The Three Levers; The Role of Leadership; The Role of Hr; The Role of the Boss; Summary; Appendices; Bibliography; Index
UR  - https://evidya.sagepub.in/library/the-tao-of-loyalty?bookId=3046&siteName=evidya
ER  -