Rao, Ajit  <br/><br/>
The Tao of Loyalty: Winning with Employees/ 
Ajit Rao 
 - New Delhi:  Sage,  2006. 
<br/><br/>Cover; Contents; Foreword; Preface; The 5th P of Marketing; Emotional Loyalty; Loyalty Segmentation; Eleven Factors that Matter; The Managerial Grid: Task and People; The Task Factors; The People Factors; Communication; The Three Levers; The Role of Leadership; The Role of Hr; The Role of the Boss; Summary; Appendices; Bibliography; Index. 
<br/><br/><label>ISBN: </label>9789352800681 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management