TY - BOOK AU - Fossard, Esta de TI - Communication for Behavior Change : Volume II: Writing and Producing for Television and Film SN - 9789351505396 PY - 2015/// CY - New Delhi PB - Sage KW - Social Science N1 - 1. Using television and film for social development: the entertainment-education format -- 2. The role of the program manager -- 3. Articulation: designing message content for entertainment-education programs -- 4. Artistry: writing entertainment-education drama -- 5. Artistry: character development -- 6. Guidelines for script presentation and review -- 7. Auxiliaries: enhancing the message -- 8. Guidelines for pre-production: needs, budgets, and contracts -- 9. Guidelines for pre-production: artistic preparation -- 10. Guidelines for successful shooting -- 11. Guidelines for successful acting -- 12. Pilot testing -- 13. Major checklist UR - https://evidya.sagepub.in/library/communication-for-behavior-change?bookId=2918&siteName=evidya ER -