TY  - BOOK
AU  - Kapoor, Jagdeep 
TI  - 9 Brand Shastra: Vijeta Brand Ke Nirman Hetu 9 Safal Brand Ranneetiyan
SN  - 9789351505914
PY  - 2015///
CY  - New Delhi
PB  - Sage
KW  - Business and Management
N1  - 	Cover; Contents; Preface; Acknowledgements; The Nine Brand Shaastras; 1 --
The Need Shaastra: Brand Category Growth Strategy; 2 --
The Seed Shaastra: Brand Idea Growth Strategy; 3 --
The Heed Shaastra: Brand Awareness Growth Strategy; 4 --
The Deed Shaastra: Brand Trials Growth Strategy; 5 --
The Feed Shaastra: Brand Repeats Growth Strategy; 6 --
The Speed Shaastra: Brand Sales Growth Strategy; 7 --
The Creed Shaastra: Brand Trust Growth Strategy; 8 --
The Breed Shaastra: Brand Market Share Growth Strategy; 9 --
The Exceed Shaastra: Brand Profit Growth Strategy; Succeed; About the Author
UR  - https://evidya.sagepub.in/library/9-brand-shastra?bookId=3955&siteName=evidya
ER  -