Kapoor, Jagdeep
9 Brand Shastra: Vijeta Brand Ke Nirman Hetu 9 Safal Brand Ranneetiyan/
Jagdeep Kapoor
- New Delhi: Sage, 2015.
Cover; Contents; Preface; Acknowledgements; The Nine Brand Shaastras; 1 --
The Need Shaastra: Brand Category Growth Strategy; 2 --
The Seed Shaastra: Brand Idea Growth Strategy; 3 --
The Heed Shaastra: Brand Awareness Growth Strategy; 4 --
The Deed Shaastra: Brand Trials Growth Strategy; 5 --
The Feed Shaastra: Brand Repeats Growth Strategy; 6 --
The Speed Shaastra: Brand Sales Growth Strategy; 7 --
The Creed Shaastra: Brand Trust Growth Strategy; 8 --
The Breed Shaastra: Brand Market Share Growth Strategy; 9 --
The Exceed Shaastra: Brand Profit Growth Strategy; Succeed; About the Author
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