TY  - BOOK
AU  - Dasgupta, Sanjukta
AU  - Sinha, Dipankar 
AU  - Chakravarti, Sudeshna 
TI  - Media, gender, and popular culture in India: tracking change and continuity
SN  - 9788132119043
PY  - 2011///
CY  - New Delhi : India ; Thousand Oaks : Calif. : 
PB  - SAGE Publications
KW  - Social Science
KW  - Popular cultureœy21st century
KW  - Sex role in mass media
KW  - Mass media and cultureœzIndia
N1  - Introduction ; Indian media in transition : recent past and present ; Filming change, securing tradition : a Hobson's choice or a dynamic duality ; Television : images and the imaginary ; Advertising : encoding seduction ; Print media and popular culture : agents with a difference ; Conclusion: media responsibility : the winding road ahead ; Index ; About the authors
UR  - https://evidya.sagepub.in/library/media,-gender,-and-popular-culture-in-india?bookId=3665&siteName=evidya
ER  -