Dasgupta, Sanjukta <br/><br/>
Media, gender, and popular culture in India: tracking change and continuity/ 
Sanjukta Dasgupta, Dipankar Sinha, and Sudeshna Chakravarti 
 - New Delhi : India ; Thousand Oaks : Calif. :   SAGE Publications  2011. 
 - 217 p. : ill. ; 23 cm 
<br/><br/>Introduction ; Indian media in transition : recent past and present ; Filming change, securing tradition : a Hobson's choice or a dynamic duality ; Television : images and the imaginary ; Advertising : encoding seduction ; Print media and popular culture : agents with a difference ; Conclusion: media responsibility : the winding road ahead ; Index ; About the authors. 
<br/><br/><label>ISBN: </label>9788132119043 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Science<br/>Popular cultureœy21st century <br/>Sex role in mass media <br/>Mass media and cultureœzIndia