TY  - BOOK
AU  - Ryder, Rodney D.
AU  - Madhavan, Ashwin 
TI  - Intellectual property and business: the power of intangible assets
SN  - 9789351504450
PY  - 2014///
CY  - New Delhi, India
PB  - SAGE
KW  - Business and Management
KW  - Intellectual property -- United States.
KW  - Intellectual property.
N1  - The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation
UR  - https://evidya.sagepub.in/library/intellectual-property-and-business?bookId=2842&siteName=evidya
ER  -