TY  - BOOK
AU  - Chakrabarty, Bidyut
AU  - Hazra, Sugato 
TI  - Winning the mandate : the Indian experience
SN  - 9789351507437
PY  - 2016///
PB  - SAGE
KW  - Social Science
N1  - Introduction: Is 2014 election a game changer? --
Trends in election campaign since independence --
Coalition era starts --
The India shining campaign and its failure --
Gujarat riot and the incumbent government --
The top-driven congress campaign for political mobilization --
India against corruption, a campaign builds up --
The leadership-centric election campaign --
The election campaign and the manifest and subtle articulation of political messages --
Assessing the election campaign --
The role of social media in political mobilization --
The unique 2014 national poll in India --
Reinventing political communication-the Modi interlude (?) --
Conclusion : marketizing an ideology-driven dream --
Postscript: The Bihar Assembly election, 2015: revival of coalition dharma
UR  - https://evidya.sagepub.in/library/winning-the-mandate?bookId=3023&siteName=evidya
ER  -