Mcdonaldisation, masala mcgospel and om economics: televangelism in contemporary India/
Jonathan D James
- SAGE, 2010.
Cover; Contents; List of Tables and Figures; Foreword; Acknowledgements; Introduction; 1 -- McDonaldisation, Masala McGospel and Om Economics; 2 -- Charismatic Televangelism: The Global, Evolving Spirit; 3 -- Televangelism in India's Context: Historical and Cultural Issues; 4 -- The Construction of Charismatic Televangelism in India; 5 -- Hindu Televangelism: The Economics of Orthopraxy; 6 -- Interpreting Charismatic Televangelism: Pastors and the Divided Church; 7 -- Interpreting Charismatic Televangelism: Hindu Leaders and the Contested Nation; 8 -- The Mediation of Charismatic Televangelism. 9 -- Faith's Flows, Fragments and FuturesReferences; Index; About the Author.