TY  - BOOK
AU  - Velayudhan, Sanal Kumar
TI  - Rural marketing : targeting the non-urban consumer
SN  - 9789351500018
PY  - 2007///
PB  - SAGE
KW  - Business and Management
N1  - 
Rural marketing : opportunities and challenges --
Profile of the rural market --
Rural consumer --
Researching rural markets --
Value offering --
Communicating in the rural market landscape --
Communication : language and culture --
Operationalizing communication strategy : issues and approaches in media --
Retailer as a route to the rural market --
Haats, Melas and mobile traders --
Access the rural consumer : emerging channels --
A competitive strategy for rural markets
UR  - https://evidya.sagepub.in/library/rural-marketing?bookId=2774&siteName=evidya
ER  -