TY  - BOOK
AU  - Panwar, J. S.
TI  - Beyond consumer marketing: sectoral marketing and emerging trends
SN  - 9788178293974
PY  - 2004///
CY  - New Delhi
PB  - SAGE
KW  - Business and Management
KW  - Marketing
KW  - Marketing--Forecasting
KW  - Target marketing
KW  - Consumers
N1  - The domestic market environment: opportunities and challenges --
Agricultural marketing: a low-key affair --
Rural marketing: the changing scenario --
Non-profit marketing --
Services marketing --
Marketing of industrial goods --
From commodity marketing to branding --
Unleashing the power of packaging --
Taking advantage of pace --
E-merging commerce --
The changing face of retailing in India --
Protecting the consumer --
Environmental issues in business and marketing
UR  - https://evidya.sagepub.in/library/beyond-consumer-marketing?bookId=3784&siteName=evidya
ER  -