Beyond consumer marketing: sectoral marketing and emerging trends/
J.S. Panwar
- New Delhi: SAGE, 2004.
- xx, 487 p.
The domestic market environment: opportunities and challenges -- Agricultural marketing: a low-key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing.
9788178293974
Business and Management Marketing Marketing--Forecasting Target marketing Consumers