TY  - BOOK
AU  - C., Sunitha Srinivas
TI  - 'Ad'apting to markets: repackaging commercials in Indian languages
SN  - 9789351502401
PY  - 2015///
CY  - New Delhi
PB  - SAGE
KW  - Psycholinguistics
KW  - Sales promotion
KW  - Advertising
KW  - Advertising--Language
N1  - Acknowledgements --
Introduction --
The world of advertising --
The illusion industry : advertising on television --
Making sense of advertisements : reading ads theoretically --
Localization : issues in cultural transmission --
"Culturalizing" advertisements : relocating the ad message --
The visual-linguistic "relay" : interpreting advertisement signs --
The new media : a study of the mobile online advertising --
The social media : localization and global communication --
'Ad'apting to markets : means to the consumer's heart and purse --
Bibliography --
Index --
About the author
UR  - https://evidya.sagepub.in/library/'ad'apting-to-markets?bookId=3988&siteName=evidya
ER  -