TY  - BOOK
AU  - Kapoor, Jagdeep
TI  - 9 brand shaastras : nine successful brand strategies to build winning brands
SN  - 9789352802555
PY  - 2009///
PB  - SAGE
KW  - Business and Management
N1  - PrefaceThe Nine Brand Shaastras The Need Shaastra: Brand Category Growth Strategy The Seed Shaastra: Brand Idea Growth Strategy The Heed Shaastra: Brand Awareness Growth Strategy The Deed Shaastra: Brand Trials Growth Strategy The Feed Shaastra: Brand Repeats Growth Strategy The Speed Shaastra: Brand Sales Growth Strategy The Creed Shaastra: Brand Trust Growth Strategy The Breed Shaastra: Brand Market Share Growth Strategy The Exceed Shaastra: Brand Profit Growth Strategy Succeed
UR  - https://evidya.sagepub.in/library/9-brand-shaastras?bookId=3154&siteName=evidya
ER  -