Kapoor, Jagdeep <br/><br/>
9 brand shaastras : nine successful brand strategies to build winning brands 
Jagdeep Kapoor 
 -  SAGE,  2009. 
<br/><br/>PrefaceThe Nine Brand Shaastras The Need Shaastra: Brand Category Growth Strategy The Seed Shaastra: Brand Idea Growth Strategy The Heed Shaastra: Brand Awareness Growth Strategy The Deed Shaastra: Brand Trials Growth Strategy The Feed Shaastra: Brand Repeats Growth Strategy The Speed Shaastra: Brand Sales Growth Strategy The Creed Shaastra: Brand Trust Growth Strategy The Breed Shaastra: Brand Market Share Growth Strategy The Exceed Shaastra: Brand Profit Growth Strategy Succeed 
<br/><br/><label>ISBN: </label>9789352802555 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management