Strategic research and political communication for NGOs: Initiating policy change/
Accenture-Stiftung
- SAGE, 2009.
Cover; Contents; List of Tables; List of Figures; Preface; Acknowledgements; Introduction; 1 -- NGOs on the Agenda-Profi le of an Agent Provocateur; 2 -- India in Focus; 3 -- The Role of Political Communication in Agenda Setting; 4 -- Some Best Practice Case Studies; 5 -- A Framework for Initiating Policy Change; 6 -- Strategic Research; 7 -- Strategy; 8 -- Political Communication; 9 -- Strategic Communication Planning for NGOs; 10 -- Advocacy; 11 -- Evaluation and Policy Change; References; About the Authors