Jethwaney, Jaishri  <br/><br/>
Social sector communication in India : concepts, practices, and case studies/ 
Jaishri Jethwaney 
 -  SAGE,  2016. 
<br/><br/><br/>Contents --<br/>List of Abbreviations --<br/>Preface --<br/>1 Overview of Social Sector in India --<br/>2 Social Marketing --<br/>3 Corporate Social Responsibility --<br/>4 Advocacy, Communication, and Social Mobilization --<br/>5 Grassroots Communication --<br/>6 Planning and Executing Social Communication Campaigns: C ase Studies --<br/>7 Hands-on Skills in Writing and Social Media Use --<br/>Index --<br/>About the Author. 
<br/><br/><label>ISBN: </label>9789351508137 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Science