TY  - BOOK
AU  - Vilanilam, J V 
AU  - Varghese, A.K. 
TI  - Advertising Basics!: A Resource Guide for Beginners
SN  - 9789352800797
PY  - 2004///
CY  - New Delhi
PB  - Sage
KW  - Business and Management
N1  - How it all began --
Conventional advertising and ad agencies --
The new ad agency--
the stress is on client servicing --
On to copy, folks! --
The craft of advertising copywriting --
Writing for radio, television, and film --
Advertising in the ICT age : the future --
UR  - https://evidya.sagepub.in/library/advertising-basics!?bookId=2462&siteName=evidya
ER  -