Advertising Basics!: A Resource Guide for Beginners/
J.V. Vilanilam and A.K. Varghese
- New Delhi: Sage, 2004.
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future --