Brand Bollywood: A New Global Entertainment Order/
Derek Bose
- New Delhi: Sage, 2006.
First Day First Show: Perishable Commodity -- Delivery Platforms -- Integrated Solutions -- One Size Fits All: Vanishing Formulas -- Market Research -- Missing Links -- Distribution Is God: Growth Drivers -- Distributors' Dilemma -- Video Boom -- Riding the Air Waves: Tuning In -- Niche Channels -- Digital Migration -- Battle of the Screens: Personal Computers -- Animation and Gaming -- Mobile Telephony -- Let the Music Play On: Signposts -- Partnering Progress -- Music Theft -- Crime and Punishment: Government Intervention -- Borderless Crime -- Content Regulation -- Rise of Consuming Classes: Consumption Patterns -- Technology Effects -- Big Picture -- Reviving Lost Mojo: Shifting Paradigms -- Regulatory Intervention -- Last Mile Environment -- Back to the Future: Portfolio Management -- Global Powerhouse -- Road Map Ahead.