TY  - BOOK
AU  - Mytton, Graham 
AU  - Diem, Peter
AU  - Dam, Piet Hein van 
TI  - Media audience research: a guide for professionals
SN  - 9789351506423
PY  - 2015///
CY  - housand Oaks, California : 
PB  - SAGE Publications, Inc.,  
KW  - Social Science
KW  - Mass media -- Research -- Methodology
KW  - 05.30 mass communication and mass media: general
N1  - Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures
UR  - https://evidya.sagepub.in/library/media-audience-research?bookId=3381&siteName=evidya
ER  -