Media audience research: a guide for professionals/
Graham Mytton, Peter Diem and Piet Hein van Dam.
- housand Oaks, California : SAGE Publications, Inc., 2015.
- 1 online resource (xvi, 281 pages)
Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures.
9789351506423
Social Science Mass media -- Research -- Methodology. 05.30 mass communication and mass media: general.