TY  - BOOK
AU  - Joshi, Atul 
TI  - Winning a billion consumers: a disruptive approach for success in India
SN  - 9789351505563
PY  - 2015///
CY  - New Delhi, India ; Thousand Oaks, California : 
PB  - SAGE,  
KW  - Business and Management
KW  - Customer relations -- India
KW  - Management -- India
KW  - Social responsibility of business -- India
KW  - Success in business -- India
N1  - Machine generated contents note: pt. I THE LAST MILE: A STRATEGIC DIFFERENTIATOR -- 1.Winning in a Billion Consumer Market -- 2.Cracking the Da Vinci Code -- pt. II REVITALIZING THE LAST MILE: TOOLS AND FRAMEWORKS -- 3.The Five Knots of the Last Mile -- 4.Sextant Arcs of Turbonators -- 5.The Revenue Turbine -- pt. III DELIVERING THE LAST MILE: MISSION CRITICAL(S) -- 6.Zero Calorie Value Chains -- 7.Customer Capital in the Times of the Millennial Generation -- 8.Man and Machine, Not Man or Machine -- 9.Swarm Intelligence: The Execution Supremacy --
10.Epilogue
UR  - https://evidya.sagepub.in/library/winning-a-billion-consumers?bookId=3372&siteName=evidya
ER  -