Joshi, Atul  <br/><br/>
Winning a billion consumers: a disruptive approach for success in India/ 
Atul Joshi. 
 - New Delhi, India ; Thousand Oaks, California :   SAGE,    2015. 
 - xv, 261 pages : illustrations ; 22 cm 
<br/><br/>Machine generated contents note: pt. I THE LAST MILE: A STRATEGIC DIFFERENTIATOR -- 1.Winning in a Billion Consumer Market -- 2.Cracking the Da Vinci Code -- pt. II REVITALIZING THE LAST MILE: TOOLS AND FRAMEWORKS -- 3.The Five Knots of the Last Mile -- 4.Sextant Arcs of Turbonators -- 5.The Revenue Turbine -- pt. III DELIVERING THE LAST MILE: MISSION CRITICAL(S) -- 6.Zero Calorie Value Chains -- 7.Customer Capital in the Times of the Millennial Generation -- 8.Man and Machine, Not Man or Machine -- 9.Swarm Intelligence: The Execution Supremacy --<br/>10.Epilogue. 
<br/><br/><label>ISBN: </label>9789351505563 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management<br/>Customer relations -- India.<br/>Management -- India.<br/>Social responsibility of business -- India.<br/>Success in business -- India.