Corporate communications: a 21st century primer/
Joseph Fernandez.
- New Delhi : Response Books, 2004.
- 282 pages : illustrations ; 22 cm
The 21st century corporate: in the beginning -- Corporate communications: a brand new world -- The domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public relations: into the strategy realm -- The traditional media: between the lines -- The new media: across the digital divide -- Businesses and non-profit organizations: communication is commitment -- Companies and corporations: communicating the corporate -- The corporate communicator: from signposts to milestones.
9789352800292
Business and Management Business communication. Advertising. Public relations. Communication in management