Schiffiman, Leion G Consumer behaviour/ Leon G. Schiffman, Joseph Wisenblit and S., Ramesh Kumar - 12th ed. - Uttar Pradesh: Pearson, 2019. - xxix, 670p. ISBN: 9789353069834 Subjects--Topical Terms: Consumidores -- Conducta Consumer behavior Marketing Dewey Class. No.: 656.8342 / SCH/C