TY  - GEN
AU  - Hair, Joseph F.
AU  - Page, Michael
AU  - Brunsveld, Niek
TI  - Essentials of business research methods
SN  - 9780367196189
U1  - 650.072 
PY  - 2020///
CY  - New York
PB  - Routledge
KW  - Business--Research
N1  - Part I: Introduction Chapter 1: Business Research for The Twenty-First Century Chapter 2: Overview of the Research Process Chapter 3: Ethics in Business Research Part II: Beginning the Research Chapter 4: Defining the Research Problem and Reviewing the Literature Chapter 5: The Nature and Sources of Secondary Business Data Chapter 6: Conceptualization and Research Design Part III: Sampling and Data Collection Chapter 7: Sampling Approaches and Considerations Chapter 8: Methods of Collecting Primary Data Chapter 9: Measurement and Scaling Chapter 10: Questionnaire DesignPart IV: Analysis and Interpretation of Data Chapter 11: Basic Data Analysis for Qualitative Research Chapter 12: Basic Data Analysis for Quantitative Research Chapter 13: Testing Hypotheses in Quantitative Research Chapter 14: Examining Relationships Using Correlation and Regression Chapter 15: Other Multivariate TechniquesPart V: Communicating the Results Chapter 16: Reporting and Presenting Research
ER  -