Hair, Joseph F. <br/><br/>
Essentials of business research methods/ 
Joseph F. Hair, Michael Page, Niek Brunsveld 
 - 4th ed. 
 - New York:  Routledge,  2020. 
 - xii, 507 p. :  ill. ;  24 cm. 
<br/><br/>Part I: Introduction Chapter 1: Business Research for The Twenty-First Century Chapter 2: Overview of the Research Process Chapter 3: Ethics in Business Research Part II: Beginning the Research Chapter 4: Defining the Research Problem and Reviewing the Literature Chapter 5: The Nature and Sources of Secondary Business Data Chapter 6: Conceptualization and Research Design Part III: Sampling and Data Collection Chapter 7: Sampling Approaches and Considerations Chapter 8: Methods of Collecting Primary Data Chapter 9: Measurement and Scaling Chapter 10: Questionnaire DesignPart IV: Analysis and Interpretation of Data Chapter 11: Basic Data Analysis for Qualitative Research Chapter 12: Basic Data Analysis for Quantitative Research Chapter 13: Testing Hypotheses in Quantitative Research Chapter 14: Examining Relationships Using Correlation and Regression Chapter 15: Other Multivariate TechniquesPart V: Communicating the Results Chapter 16: Reporting and Presenting Research 
<br/><br/><label>ISBN: </label>9780367196189 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research
<br/><br/><label>Dewey Class. No.: </label>650.072  / HAI/E