TY  - GEN
AU  - Erickson, Thomas
TI  - Customer relationship management
SN  - 9788182204959
U1  - 658.812 
PY  - 2018///
CY  - New Delhi
PB  - Global vision publishing house
KW  - Business Studies
KW  - Customer relations
N1  - CMR system in public sector--
CMR measurement and data analysis--
Implementing CMR in emerging market--
CMR planning and customer relation--
CMR architecture,  enterprise relationship marketing and social media technology--
The CMR and customer equity--
CMR in competitive market--
CMR practices in Indian retail banking sector--
Knowledge based customer relationship management--
Case studies
ER  -