Erickson, Thomas <br/><br/>
Customer relationship management/ 
Thomas Erickson 
 - New Delhi:  Global vision publishing house,  2018. 
 - x, 325 p. :  ill. ;  25 cm. 
<br/><br/>CMR system in public sector--<br/>CMR measurement and data analysis--<br/>Implementing CMR in emerging market--<br/>CMR planning and customer relation--<br/>CMR architecture,  enterprise relationship marketing and social media technology--<br/>The CMR and customer equity--<br/>CMR in competitive market--<br/>CMR practices in Indian retail banking sector--<br/>Knowledge based customer relationship management--<br/>Case studies. 
<br/><br/><label>ISBN: </label>9788182204959 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Studies<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.812  / ERI/C