TY  - BOOK
AU  - Abernathy,Penelope Muse
TI  - The strategic digital media entrepreneur
SN  - 9781119218043
U1  - 338.47302231 
PY  - 2019///
CY  - USA
PB  - Wiley
KW  - Digital media
KW  - Economic aspects
KW  - Management
KW  - Entrepreneurship
N1  - Includes bibliographical references and index; Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds
ER  -