Abernathy, Penelope Muse <br/><br/>
The strategic digital media entrepreneur / 
Penelope Muse Abernathy, JoAnn Sciarrino 
 - 1st edition. 
 - USA:  Wiley,  2019. 
 - xiii, 256 p.  PB 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds. 
<br/><br/><label>ISBN: </label>9781119218043 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital media--Economic aspects.<br/>Digital media--Management.<br/>Entrepreneurship.
<br/><br/><label>Dewey Class. No.: </label>338.47302231  / ABE/S