TY  - BOOK
AU  - Eggensperger,Jim
TI  - Data-driven public relations research: 21st century practices and applications
SN  - 9781138717077 (pbk.)
U1  - 659.2072 
PY  - 2019///
CY  - New York
PB  - Routledge
KW  - Public relations
KW  - Quantitative research
N1  - Perspective on public relations research -- Truth and the researcher's attitude -- Starting to apply statistics -- Quantitative analysis : part 1 -- Guest author chapter: Defining the problem -- Quantitative analysis : Part 2 -- Qualitative/categorical analysis -- Part 1 -- Qualitative/categorical analysis -- Part 2 -- Online and social media measurements -- Ethics in research -- Presenting research results -- Managing PR research -- Data-driven media relations -- Data-driven PR for nonprofit organizations -- Looking ahead in PR research -- Broadcast research -- Advertising research -- Appendix A Barcelona principles
ER  -