TY  - GEN
AU  - Young, Richard O 
TI  - Presuasive communication: How audiences decide
SN  - 9781138920361
U1  - 658.45 
PY  - 2017///
CY  - New York
PB  - Routledge
N1  - Part I. Understanding rational decision making
Part II. Understanding intutive decision making
Part III. Understanding emotional decision making
ER  -