TY  - GEN
AU  - Reic, lvna 
TI  - Events marketing management: A consumer perspective
SN  - 9780415533577
U1  - 394.2 
PY  - 2017///
CY  - New York
PB  - Routledge
N1  - 1. About this book
2. Defining the vent industry for events marketing
3. Creating value: the marketing of the event experience
ER  -