Tour operators and operations: development, management and responsibility /
by Jakki Holland, David Leslie.
- UK: CABI, 2018.
- ix, 282 p. PB
Includes bibliographical references and index.
Introduction -- The package holiday and the rise of the tour operator -- The operating environment -- Product development -- Small and medium sized tour operators -- Customer service -- Financial planning : pricing the package -- Tour operators and key travel regulations (with David Grant) -- Distribution(place) -- Marketing -- Human resources and managing the workforce -- Crisis management -- A look ahead : challenges and issues.