Holland, Jakki

Tour operators and operations: development, management and responsibility / by Jakki Holland, David Leslie. - UK: CABI, 2018. - ix, 282 p. PB

Includes bibliographical references and index.

Introduction -- The package holiday and the rise of the tour operator -- The operating environment -- Product development -- Small and medium sized tour operators -- Customer service -- Financial planning : pricing the package -- Tour operators and key travel regulations (with David Grant) -- Distribution(place) -- Marketing -- Human resources and managing the workforce -- Crisis management -- A look ahead : challenges and issues.

9781780648231 (pbk. : alk. paper)


Tourism--Management.
Package tours.

910.68 / HOL/T